A potentially fatal flaw for Scrum Teams is to step into execution before aligning on fundamental intent. A "ready, fire, aim" strategy can work if a Scrum Team is effective in the adapt phase of the inspect and adapt cycle, but for a new team that is not yet proficient in adjusting course, getting started in the wrong direction can be an impediment that the Scrum Team is not yet able to overcome.

Aligning on fundamental intent is the job of the Product Owner in Scrum. Getting this role right is key to success. The Product Owner is responsible for 4 key things: